CORPORATE SITE DE/HQ Mast-Jägermeister SE corporate portal for consumer and press.
CORPORATE SITE UK Mast-Jägermeister UK Ltd corporate portal for consumer and press.
HUBERTUSCIRCLE.COM The Hubertus Circle is an exclusive barman’s club, shrouded in legend and mystery. Find out what the club is all about. Central site with global view and local contents of particicpating markets (in EN and local language).
MERCHANDISE SHOP EU Official Jägermeister merchandise shop for the European Union.
B2B WEBSITE The B2B website will be shut down on the 31st of August. All assets are available at the new Sharing Platform from now on.
DIGITAL HUNTERS Official Digital Marketing group on Facebook. Provides information about digital activities, offers online contents, insights and ideas. Hidden Group. Please contact Digital Marketing.
SHARING PLATFORM Contact Regional Development for more information.

Tool for creating and editing custom Jägermeister URLs jgr.ms. Request login: digital.marketing@jaegermeister.de




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Jägermeister promotes responsible drinking.

As a family company, we are aware of our responsibility to the people who consume our products. Therefore we commit ourselves with the Jägermeister Marketing Code to the responsible marketing and advertising of our products.

We pay special attention to ensure that our sales, marketing, communication, and advertising activities promote the responsible enjoyment of our products by adults of legal purchase age who choose to drink.

If you are interested in more information regarding the Jägermeister Marketing Code, please do not hesitate to contact us: marketing.code@jaegermeister.de



Mast-Jägermeister SE

Jägermeisterstraße 7 - 15
38296 Wolfenbüttel
Telephone: +49 5331 81-0
Fax: +49 5331 81-456
E-Mail: international@jaegermeister.de

Management Board

Michael Volke (Chairman),
Christopher Ratsch,
Denis Schrey

European Company with Headquarters in Wolfenbüttel, Germany
District court of Braunschweig
Business register no.: B 7599
UST-ID.: DE 116 887 214

Responsible for Content

Felix Jahnen

Website concept and design

Hi-ReS! Hamburg GmbH
SYZYGY Deutschland GmbH


Privacy Policy

The protection of your personal data is very important to Mast-Jägermeister SE and thus takes the compliance with privacy protection laws very seriously.

Below, we will inform you of the details on how, to what extent and the purpose of the collection and use of personal data by Mast-Jägermeister SE.

1. Collection and Processing of Personal Data When Using Websites

When visiting our websites www.jagermeister.com and www.jagermeister.com/Shop the following data is collected, processed and used:

• IP address (temporary)
• Date and time of the use of website
• Requested Internet address (URL)
• Type of Internet browser
• Date, time and content of error message (if applicable)

The above-mentioned data is stored solely to identify and troubleshoot technical errors or misuse of the above-mentioned website and services of Mast-Jägermeister SE should they occur. An analysis of the data mentioned for the creation of personal user profiles does not take place.

2. Collection and Processing of Personal Data Upon Registration and/or Ordering Without Registration

On our websites www.jagermeister.com and www.jagermeister.com/Shop we provide the opportunity to register as a user at our website. Completion of a contact form is required for registration. All of the data entered into the form by you is collected, processed and used by the Mast-Jägermeister SE solely for the purpose of (potential) order processing as well as our own legitimate commercial interests. The storage and use of your personal data always occurs in accordance with the applicable data protection regulations.

Mast-Jägermeister SE is entitled to collect and process anonymous user information for demographic purposes and to use such information for statistical, trend-recognition, quality assurance and market research purposes and to pass on such anonymous data to third parties.

3. Cookies

During a visit to the www.jagermeister.com and www.jagermeister.com/Shop websites so-called cookies are used. Cookies are small text files that are sent to the user’s browser and stored on the computer to save them as an anonymous identifier. Through the use of cookies, the visitor can be identified as an authorized user during the visit to the www.jagermeister.com and www.jagermeister.com/Shop websites.

This is necessary to avoid entries already made on some applications do not need to be submitted again. A cookie contains only information supplied by a server and/or entered on request by the user (e.g. domain, path, expiry date, cookie name and value). Personal data is not collected by cookies. A cookie cannot spy on a hard disk.

If you wish, you can restrict the storage of all cookies through your web browser general or decide yourself whether you want to allow storage or not. The rejection of cookies can result in some pages not being displayed correctly.

4. Google Analytics

We also use Google Analytics, a web analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). Google Analytics uses cookies, which enable an analysis of how you use the Jägermeister websites. The information collected by the cookie about your use of the Jägermeister websites is transmitted to a Google server in the US and stored there. Mast-Jägermeister SE uses Google Analytics with the extension “_anonymizeIp()” so that IP addresses transmitted to Google are first truncated and further processed on servers located in Europe to prevent them being used to identify any particular individual directly. Google will use this information for the purpose of evaluating your use of our website, for compiling reports on website activity for us and for providing other services relating to website activity and Internet usage. Google may also forward this information to third parties if it is required to do so by law or if third parties process this data on its behalf. Under no circumstances will Google associate your IP address with any other data held by Google. You can prevent the installation of the Google Analytics cookie on your computer by adjusting your browser accordingly; however, we must point out that, in this case, not all functions of our website may be available to you in their full capacity. You may object to the collection and storage of data for Google Analytics at any time with effect for the future by using a Google browser plug-in (available at https://tools.google.com/dlpage/gaoptout?hl=en.

5. Links to external Websites

Our websites www.jagermeister.com and www.jagermeister.com/Shop contain links to other websites that are not operated by Mast-Jägermeister SE. If the user visits such websites, they should pay attention to the data protection regulations on those websites as well as other information. Mast-Jägermeister SE accepts no responsibility or liability whatsoever for the data protection standards and the handling of personal data of other companies.

6. Newsletter

The e-mail address you specified during registration is only used by Mast-Jägermeister SE for sending information related to Mast-Jägermeister SE and its services including the sending of newsletters, but only if the appropriate box was clicked during registration to expressly agree to the sending of e-mails.

You have the right to unsubscribe to information and newsletters Mast-Jägermeister SE. To do this, please send an e-mail request to webmaster@jaegermeister.de.

7. Facebook Plugins

The www.jagermeister.com and www.jagermeister.com/Shop websites contain social plugins ("plugins") from the social network facebook.com, which is operated by Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland ("Facebook"), which forwards the data from the plugins to Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plugins are marked with a Facebook logo or additionally "Facebook Social Plugin".

When you access a Mast-Jägermeister SE website that includes such a plugin, your browser establishes a connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website.

Through the integration of plugins, the IP address assigned to you is made known to Facebook as well as the information that the user of the IP address accessed the website you visited. If you are signed in to Facebook, Facebook can identify you as a visitor and as owner of the account. When you interact with plugins, for instance by clicking the "Like" button or making a comment, the corresponding information will be transmitted from your browser directly to Facebook and stored there. Purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights and the possible settings to protect your privacy can be found in Facebook’s data protection policy (http://www.facebook.com/about/privacy/).

8. Google+ Plugins

Our websites use the "+1" button provided by Google+, a social network operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). This button is shown as the "+1" or "g+" logo on white or colored background.

When you visit a page of the Mast-Jägermeister SE website that contains such a plugin, your browser establishes a direct connection to Google servers. Google directly transfers the "+1" button content to your browser which embeds it into the website. We thus have no influence on the data gathered by the Google plugin. According to Google, no personal data is collected without clicking on the button. Only if you are logged into Google+, such data, including the IP address, is collected and processed.

For information on the purpose and scope of how information is collected, treated and used by Google, as well as your rights and settings to protect your privacy, please refer to the Google +1 Button Privacy Policy at: http://www.google.com/intl/en/policies/privacy/ and the FAQ Section at: http://www.google.com/intl/en/policies/faq/

If you are a Google+ member and do not want Google to collect information about you via our website and link it to your member information stored at Google, you must log out of Google+ before visiting our website.

9. Twitter Plugins

Our websites use the Twitter service, a microblogging service operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. This service is displayed as "Twitter" or "Follow", combined with a symbol of a stylized blue bird. Via these buttons it is possible to share or follow the website content.

When you visit a page of the Mast-Jägermeister SE website that contains such a plugin, your browser establishes a direct connection to Twitter servers. Twitter directly transfers the content to your browser which embeds it into the website. We thus have no influence on the data gathered by the Twitter plugin.

According to Twitter, no personal data is collected without clicking on the button. Only if you click the Twitter buttons, your IP-address and URL is processed to Twitter, but only for the purpose to display the buttons on the visited websites.

Purpose and scope of the data collection and the further processing and use of the data by Twitter as well as your rights and the possible settings to protect your privacy can be found in Twitter’s data privacy policy.

10. Pinterest Plugins

Our websites use Pinterest plugins, a social network service operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA.

This service is displayed as “Pin it-Button” on our websites. Via this service users can link Jägermeister website contents to their own Pinterest accounts.

When you interact with the Pinterest plugin, the corresponding information will be transmitted from your browser directly to Pinterest.

For information on the purpose and scope of how information is collected, treated and used by Pinterest, as well as your rights and settings to protect your privacy, please refer to the Pinterest Privacy Policy at: http://about.pinterest.com/privacy/.

11. Transfer of Personal Data to Third Parties

Mast-Jägermeister SE only shares or transmits users’ personal data with third parties when necessary for the purpose of order processing or billing purposes, when the user gives their express consent or when Mast-Jägermeister SE is legally required to disclose personal data.

In this case, we cooperate with other companies to fulfill our clients’ requests, we make sure that the handling of your data occurs in compliance with the effective data protection laws.

12. Contact Data for Your Objection to the Usa of Your Details

If you would like information on the data stored about you, or wish to change or delete it, please send an e-mail to webmaster@jaegermeister.de or a letter to:

Mast-Jägermeister SE
Jägermeisterstraße 7-15
38296 Wolfenbüttel

Upon request we will inform you of the personal data we have stored about you in writing and in compliance with applicable law. If you request it, Mast-Jägermeister SE will delete all information stored about you, unless a legal obligation to store this data exists.


Terms and Conditions

This website is operated by the Mast-Jägermeister SE. By using this website, the visitor to the website agrees to the following terms and conditions of use:

The information on Jaegermeister.com is regularly checked and updated by the Mast-Jägermeister SE. However, it may happen that information is changed. The company does not accept any liability or guarantee for the up-to-dateness, correctness or completeness of the information available. The Mast-Jägermeister SE assumes no responsibility whatsoever for any websites accessible via links on Jaegermeister.com which are not maintained by Mast-Jägermeister SE. The Mast-Jägermeister SE does not adopt or embrace the content of these websites.


The signs, images and symbols which can be downloaded from this website are protected trademarks belonging to the Mast-Jägermeister SE. The use of these symbols in their unchanged forms is permitted only for private use, not for any commercial use and / or political purposes.

2. Sharing function

Sending messages (Tell-a-Friend or here sharing function) on this page must be exclusively used for private purposes only. Mast-Jägermeister SE shall accept no responsibility whatsoever for the content of messages sent via the Tell-a-Friend function.

3. Sweepstakes

Participation in sweepstakes is only allowed for participants that have reached the legal drinking age of their respective countries. The judge’s decision is final. Employees of the Mast-Jägermeister SE and their families and participating agencies are not entitled to participate in the competitions. Winners will be drawn by Jägermeister from all valid entries. Winners will be notified by email. Cash payment of the winnings is not possible; any recourse to courts of law is excluded.

4. My Profile

Making use of special offers and the content of profiles requires membership achieved by opening a membership account ("My Profile") , consisting of the following obligatory personal information: email address, username ("nickname"), password, gender, date of birth, town/city and postcode. On registration, up-to-date, complete, accurate and truthful information must be provided for the requested data. The profile will be saved by Jägermeister and treated confidentially. Jägermeister will only use this data for internal purposes, provided that this is permitted by the Data Protection Act or the user has given consent. Jägermeister is, however, entitled to provide third parties with anonymous user information for demographic purposes and to use it for generating statistics, identifying trends, quality assurance and market research. Details can be found in the privacy policy. The user shall be responsible for keeping his password secret. He must inform Jägermeister immediately of any unauthorised use of his profile and any other breach of the security regulations. Using the profiles of third parties without the user's consent is not permitted. The user shall be liable for all activities which take place and are carried out from his profile. He must release Jägermeister from all claims from third parties resulting from the use of his/her profile. Furthermore, the user is liable to compensate Jägermeister for damages resulting from the use of the profile due to his culpable behaviour.

5. Exclusion of liability

Use of this website is at the user’s own risk. This website is offered for use without any guarantee and based on prevailing availability. We reserve the right to limit or terminate access to the website, to certain functions or parts of the website at any time. Downloading of material from this website is at the user’s discretion and own risk. The Mast-Jägermeister SE accepts no responsibility whatsoever for damage to the computer or the loss of data caused by downloading material from this website.

Notwithstanding the above the Mast-Jägermeister SE is liable without limitation for injury to life, body or health by willful behaviour. Regarding all other damages Mast-Jägermeister SE will only be liable if the damage was caused by Mast-Jägermeister SE, its legal representatives, staff or other persons Mast-Jägermeister SE uses to perform its obligations by willful or grossly negligent behaviour. Apart from that Mast-Jägermeister SE will be liable for negligent violations of its fundamental contract duties (those duties that are indispensible for the performance of the contract and on the compliance of which the other party may regularly trust). Mast-Jägermeister SE will also be liable pursuant to the German product liability act, where applicable.

6. General

If individual stipulations of these conditions of use should become invalid or there is a legal loophole in the terms of use, the validity of the other stipulations shall remain unaffected. Jägermeister reserves the right to amend these terms of use at any time and at its own discretion by publishing revised terms of use. Visitors to the website shall be responsible for regularly checking for amendments to the terms of use. If users continue to use this website after the amended terms of use have been published they shall be deemed to have accepted the amendments. German law shall apply.